Schrödinger's LOL cat and my WOMbat in a box

"Schrödinger's cat" was a legendary thought experiment to explain an abstract situation which occurs when you apply the rules for very small particles to life-sized objects..

You are not sure whether the cat is in the box because, even though you put him there, there is a small probability that he is at any point in the universe.

When you look inside the box you will know if he is there or not. But the process of looking inside the box makes the cat "decide" whether it is there or not...

As this was such a legendary thought experiment, Schrödinger's LOL cat just had to already exist, and here it is...

more animals
...but surely I'm the first to think up this tenuous link...

From Schrödinger's LOL cat in a box to my WOMbat in a box

The concept of WOM, (people talking about something and/or recommending it) has some similarities with the concept described by Schrödinger's cat. You stimulate some WOM, so now the WOMbat is growing, consuming the audience in his box. The WOM affects the system within the box, you have some evidence he is doing that, but then as Lolly asks...

moar funny pictures

...what is the end result? How do you know when the WOMbat is successful? You can do a general survey outside the box but you won't be able to ask the people inside the WOMbat's box at the time without affecting the WOMbat. Anyway, doing general surveys is old style market research. I find it somewhat ironic that the proponents of the brave new world of social media marketing resort to this to sell themselves.

Perhaps social media marketers have to be clever and measure not just the number of times a post is read, but also the number of diggs, stumbles, forum thanks and review site reccomends. Rationalising all that could be tough though...