The World Wide Web Foundation (can anyone get excited about web standards?)

Tim Bernhards-Lee, inventor of the internet at CERN in 1989 has been sharing his vision of how it could help the world in the future. He hopes to do this through the launch of http://www.webfoundation.org/. Reading the website, I am a bit bemused as to what the aim of the organisation is, as are a number of commenters on Molly E. Holzschlag's blog.

The hot air about the LHC at CERN gave Tim the perfect example to tell us that "The internet needs a way to help people separate rumour from real science" as described in a BBC article by Pallab Gosh. From Steven Clark's post I think I'm right in saying that Bernhards-Lee proposes making the web searchable by correctness rather than relevance. The plan might work, unfortunately the Web Foundation site doesn't get the message across effectively.

I think that Bernhard Lee's mistake is to think of those talking about science as being different to those talking about any other product or event. Bit of a mouthful I know, but I would prefer if he said:

"Science is fun, and it's great when people talk about it. It is the responsibility of the scientist to make their work so easy to understand and remarkable that the space of malicious rumours is reduced. When rumours do occur the scientist can reach out and educate the community, speaking a language they understand"

Would it not be great if the creators of this viral video got a guided tour of the CERN facility for their troubles?

No doubt there is some room for an internet policeman, but if NASA can win the marketing war, there is no reason why MMR vaccines, particle accelerators or NGOs can't. Some of the large funds for this project could be diverted into philanthropic marketing projects perhaps.

You can follow the Web Foundation on twitter @webfoundation

Hot air about the LHC at CERN - the hot circular lack of air

As the dust (that would be there if the CERN place wasn't really clean) settles on the bing bang story I would like to ask: Will they be able to generate this level of conversation when the high energy experiments kick off next year?

In the case of space missions, launches have become commonplace and no longer remarkable. From that moment on though, we have a definite time of arrival to look forward to. NASA also uses analogy well and underplays expectations. For example: even though previous missions had "found good evidence" of water on Mars, the lastest probe "touched" it. Most of the probes "last longer than expected"as well. I particularly enjoyed a workshop I went to at last year Piers Sellers (Britain's current Astronaut). Those guys are certainly half decent science communicators.

In the case of the LHC at CERN, the beauty of the engineering is now old news. Next spring there will probably be some new strangeness numbers for bosons. It will be interesting to see how the CERN marketing guys spread the word. As we tire of being told that the world might end, maybe they'll have to resort to calling particles mythical.